Evaluation: Question 4

4. Who would be the audience for your media product?

My target audience is fans of indie music aged between 18 and 21, as this was the age range which most people buying music magazines were in. However, as I feel that this is a very exclusive and small range, it will be extended to a secondary audience of 16 to 25 year olds.
The magazine will be mostly gender neutral, with a slight lean towards women as many music magazines are aimed towards men.
I am doing this because I feel there is a gap in the market for a younger, fresher magazine, and because of this, I feel that it would sell well.
The typical 'M' reaader will be young, fun-loving, up to date, and alternative (as this is the sort of music which will be featured in my magazine).