Title

The masthead of the magazine is one of the first things the audience will see. If the magazine's name is bad, then the audience isn't going to buy it.
Other magazine names, 'Q' for example, are short and simple, and the use of only a single letter leaves the audience asking what it means. This trigger of thought can help ensure that your magazine is on their mind, and as they are thinking about it they are going to be much more likely to buy it.
As the masthead is short, it can fit into a top corner, leaving more space to advertise the contents of the magazine.
The colour of the masthead can also draw attention to the magazine, many music magazines, including both 'Spin' and 'Q' have a red and white title, which definitely helps to draw the reader's attention.
Taking inspiration from titles I have seen, I have decided to call my magazine 'M', which stands for music, an obvious choice, I know, but the simplicity of the masthead means that the reaader has more time to enjoy the magazine, rather than pondering on the title.
I also think that the white writing on a red background works really well, so I shall use this, however, I think a simple font should be used.