My Target Audience

My target audience is people aged between 18 and 21, as this was the age range which most people buying music magazines were in. However, as I feel that this is a very exclusive and small range, it will be extended to a secondary audience of 16 to 25 year olds.
This is a younger target audience than most music magazines (Rolling Stone's being 18 - 30 and NME's being men 17-30), and as well as this I feel that the magazine will be mostly gender neutral, with a slight lean towards women as many music magazines are aimed towards men.
I am doing this because I feel there is a gap in the market for a younger, fresher magazine, and because of this, I feel that it would sell well.
The typical 'M' reaader will be young, fun-loving, up to date, and alternative (as this is the sort of music which will be featured in my magazine).
To attract this audience I will include a wide range of artists and music in my magazine, both oldies and debuting artists. Because of this wider range, I believe that more people will buy 'M', as people who are familiar with a certain artist may see them on the front page, and because of that recognition, buy the magazine.
There will be a large picture of the featured band or artist on the front cover of each issue, in order to draw in fans of them, and a bright masthead will help to attract attention to the magazine.