I have done a questionnaire which I asked to people buying music magazines, to help me decide on certain things in my magazine:
From my questionnaire I have gathered that the majority of people who buy magazine are 18-21. So I will aim my magazine at around this target age. I have decided to include articles on both new and old bands, in order to encourage a wider range of readers, thus enabling me to sell more magazines. The price will be between £3 and £4, which most people asked were happy to pay, and will be sold monthly, the regularity at which most people buy magazines.
I decided to include a competition in my magazine, as most people would enter one if it were in a magazine they were reading. The prize could be festival/gig tickets, according to the most popular free gift, as giving them away with every magazine would be too expensive. The chance of winning an expensive or rare prize could make the magazine more appealing to people, so they will be more likely to buy it.
Although the most popular free gift was tickets, I have decided these are too expensive, so downloads will be the most common free gift, as it was the second favourite.
Despite the fact that most people said no to subscribing, I feel that a good free gift could encourage more people to subscribe, making the magazine have more definite buyers, thus making it have a more stable income.

No comments:
Post a Comment